Tips for Increasing Facebook Page Engagement

Here are some tips to boost your engagement on Facebook:

Post at the right time.

A lot of businesses post reminders or special offers. But the timing of these posts are often far off from accurate. Although we may be convinced that most people look at their Facebook feed in the afternoon, it is not when the most engagements are made. The highest engagements are made between 7-9 AM when people are checking their Facebook before or on their way to work, and ESPECIALLY at night, between 10pm and midnight when people check their feed before bed.

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Because these posts are not being promoted through paid promotions, they are totally dependent on organic reach. So, to get your posts to show up on someone’s feed, they need to have engagements, i.e. likes, shares, comments. When a post gets engagements, it basically tells Facebook that people are enjoying this post and to show it in more feeds. But to get these engagements, people actually have to see your post. So, timing these posts accordingly is key.

Use high quality graphics.

Many of the graphics used Facebook pages are low quality and low resolution. To increase engagement with your audience, and the overall look of the brand on Facebook, try using high resolution photographs and graphics that are eye-catching and appeal to your audience. When you use graphics that are below the minimum size requirements, they become pixelated and blurred. And when these photos are clicked on, Facebook inserts a black border around the image in the empty space (see below).

Facebook image guidelines suggest using images around 960 x 720 pixels. Choose images that reflect the quality of your brand. The most successful Facebook posts almost always include real life photos. In fact, photos make up 75% of the overall content on Facebook, and according to the Social Media Examiner, photographs are the most engaging type of content you can share.

Content.

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Create an assortment of content to appeal to your audience. Not all posts have to be about your specific company. Share content from similar pages or brands, post fun facts and tips, and seem accessible. Creating a variety of content and spreading it out accordingly throughout the month will increase your overall Facebook page engagement.

Creating content calendars is a simple way to keep track of what type of posts you are sharing throughout the week and month. Scheduling them in advance is also a great way to keep track of content.

Analysis

laptop-2559795_1920.jpgThere are a variety of tools that allow you to analyze the success of your social media posts. The most straightforward program is the one that Facebook provides on its interface. More advance programs that allow total analysis and advanced scheduling tips are Hootsuite and Sprout Social. Analyze what type of posts get the most engagement and impressions. These are the posts that are liked, commented, and shared the most, and are overall seen the most. Try to mimic these types of posts throughout your content calendar. Copy what is working, and improve upon what is not. Monthly analysis of the success of your Facebook page is a good way to keep on track of its performance.

Calls to Action.

Ask people to engage with your posts. Ask questions, create polls, ask for feedback and comments. And almost more importantly, reply to all the comments on your page. Add calls to action to your posts.

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Infographics

The process for designing an infographic can seem overwhelming. How can I best represent my information visually? Is my information too complicated for an infographic? How do I make it interesting? Working with a professional designer can help you navigate through these questions. Here are some simple tips to get you started.

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Objective

What are you trying to say? What is the key piece of information from this graphic that you want your audience to grasp? What is your infographic for? Are you launching a product, showing data, announcing news?

Defining the overall objective of the infographic is key. The relationship between text and image will be defined by the objective of the infographic.

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Content

Have your content ready for your infographic. Articulate a clear and concise stream of information, the images will come later to reinforce the content. Make sure the overall narrative of the content is easily understandable as plain text.

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Map it Out

Figure out the flow of content from one piece of information to the next. Map out the content funnel with your overall objective in mind. What tone do you want the design to have? Map out the color palette accordingly. Use placeholders for icons and images, is the design cohesive?

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Design

Once you have the concept for your infographic mapped out, design it! Choose the right typography, style, and artwork to reinforce your overall objective. While designing, make sure the overall objective and content flow is not lost in the design. You want to reinforce the text with visual images, not hide it.

Guest Post: The Psychology of Color

This week we have a guest blog post by Ritu Ashrafi, the Director of Customer Marketing and Advocacy at LogoJoy:

The Psychology of Color

How Colors Influence Branding

The use of color is extremely important when it comes to making an effective design; in fact, it might even be the most important factor. But while you probably know this, you might not know exactly why or how, so that’s what we’ll look at here. We’re going to look at each color and show you the various moods that are associated with it so that you can create designs that give people the emotional responses that you want.

Yellow

Yellow usually relates to optimism, happiness, joy, sunshine, youth and boundless energy. It’s very popular with brands that market to children.

 

Orange

Orange relates to success, determination, creativity, encouragement, stimulation, attraction and happiness. It’s popular with extroverted and fun brands like Harley Davidson, Fanta and Nickelodeon.

 

Red

Red relates to love, lust, fire, passion, danger, strength intensity and desire. It’s popular with brands like McDonalds that want to grab attention, or brands like Diesel that wan to appear masculine.

 

Pink

Pink is associated with femininity, love, passion, innocence and sweetness. It’s popular with brands like Barbie and accessorize that want to market to young girls.

 

Purple

Purple connotes to mystery, spirituality, magic, wealth, extravagance, luxury and nobility. It’s popular with brands like Hallmark or Cadbury that want to appear luxurious.

 

Blue

Blue invokes feelings of trust, loyalty, wisdom, confidence, calm, faith and truth. It’s popular with brands that want to appear reliable and professional like Samsung or Facebook.

Green

Green is associated with nature, money, earth, health, fertility and healing. It’s popular with health conscious brands like Wholefoods.

 

Brown

Brown relates to the outdoors, nature, masculinity, stability and dependability. It’s popular with brands like UPS that want to convey reliability and order.

 

Black

Black relates to power, death, functionality, maturity, elegance and intelligence. It’s used by brands that want to convey sophistication and prestige like YSL and Chanel.

Content Marketing Tips

  • Be Clear Be concise and straightforward with your statements. Don’t confuse your customers with longwinded sentences. Choose a single target audience and a single topic to direct your post to.
  • Stay Consistent – Try to keep the voice of your content consistent. Your brandlaptop-2559795_1920 should reflect a unified ideal, vision, and sound.
  • Optimize – SEO can make or break you. Use strong keywords in your descriptions, utilize ALT text, add outbound links, and link to internal pages. These simple tasks are crucial to the functioning of your website.
  • Be Creative – Tell a story with your content. Have fun with weekly blog posts that are actually interesting to your customers. If your not a writer, hire a freelance content writer to engage your audience. Spend some of your downtime researching what others a writing about and what grabs your attention. What type of content are you actually reading vs scrolling past?Computer and iPhone.jpg
  • Be Social – Keep up with your social media presence. Post weekly content on all of your platforms, share information, and start conversations.
  • Be Visually Interesting – Find interesting graphics for your content. Hire a freelance designer to create infographics for brand awareness. Make sure to include images in your blog and social media posts.
  • Watch Your Competitors – Keep track of what your competition is doing and learn from them.google-485611_1920
  • Listen to Your Customers – Getting online referrals and reviews is a key part of your brand’s online success. Respond to your reviews on Yelp and Google. Start a conversation with your customers and show that you care.
  • Repurpose – Reuse and recycle old content. A lot of your content calendar can be made from previous posts. Schedule things out in advance based on your previous month’s impressions.
  • Be Patient – Building a successful following online takes time. A popular website or blog is not built over night. Keep at it and stay positive.

Butter and Brand Awareness

Especially if you live in a city, billboards can become eyesores. I often find myself critiquing over cluttered and unoriginal advertisements for most of my commute to work. Awful imagery, even more awful tag lines create a response in me that does not cause me to research the company, but actually refuse to.

Twist-Creative.com in Cleveland ran a marketing campaign that caught many by surprise and created A LOT of brand awareness. They matched up words like Butter, Soup, Pickles and Beer with imagery of mountainside landscapes. This caused a lot of reaction from the community and almost all of it was positive.

Most people appreciated the simplicity and quirkiness of the advertisements. The campaign was an experiment about how design is a conversation, and that “any good conversation needs a conversation starter.” The advertisement sends you to a website where you are asked your reaction to the billboard.

Clearly, the campaign worked.

 

http://www.adweek.com/creativity/how-cleveland-reacted-to-a-series-of-strange-billboards-and-what-it-says-about-outdoor-ads/

Brand Personality

Snarky comments on social media are not going to drive you the most leads. Surveys show that honesty, friendliness, and helpfulness are the most important traits for consumers when choosing a company. Although humor can certainly be helpful to build brand awareness and gain the attention of an audience, it is not necessarily the defining factor for generating sales.

So what type of content should you be focusing on writing? Stay true to your brand image. And on this note, make sure you define what your brand image is BEFORE outlining any content for your social media campaigns. Consistency is key, and the image you portray on your channels will define how consumers view your business.

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References:

http://www.socialmediaexaminer.com/how-consumers-respond-to-brands-on-social-media-new-research/

https://sproutsocial.com/insights/data/q2-2017/