The process for designing an infographic can seem overwhelming. How can I best represent my information visually?
Category Archives: Uncategorized
Guest Post: The Psychology of Color
This week we have a guest blog post by Ritu Ashrafi, the Director of Customer Marketing and Advocacy at LogoJoy:
Content Marketing Tips
Be Clear – Be concise and straightforward with your statements. Don’t confuse your customers with longwinded sentences. Choose a single target audience and a single topic to direct your post to. Stay Consistent – Try to keep the voice of your content consistent. Your brand should reflect a unified ideal, vision, and sound. Optimize – SEO canContinue reading “Content Marketing Tips”
Butter and Brand Awareness
Especially if you live in a city, billboards can become eyesores. I often find myself critiquing over cluttered and unoriginal advertisements for most of my commute to work. Awful imagery, even more awful tag lines create a response in me that does not cause me to research the company, but actually refuse to. Twist-Creative.com inContinue reading “Butter and Brand Awareness”
July Typography Inspiration
This month I have been researching drippy paint inspired typography. Whether your brand is emblematic of a unique street style, or you are looking for an eye catching contemporary font for your logo, drippy letters are certainly in fashion. Here are some of my favorites: https://blog.spoongraphics.co.uk/articles/30-custom-lettering-designs-drips-runs-splatters
Brand Personality
Snarky comments on social media are not going to drive you the most leads. Surveys show that honesty, friendliness, and helpfulness are the most important traits for consumers when choosing a company. Although humor can certainly be helpful to build brand awareness and gain the attention of an audience, it is not necessarily the definingContinue reading “Brand Personality”
Top 25 Ads of 2017
I came across a fun article ranking the best ads of 2017 into a top 25 group. My personal favorite is definitely the ostrich Samsung commercial. I just think it is a very creative marketing campaign for VR goggles to advertise virtual reality as a way to accomplish and experience things that are not otherwiseContinue reading “Top 25 Ads of 2017”
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