It’s Time to get the Most Out of Your Content

“Content Marketing” is one of those buzzwords circulating the internet. But what does it really mean?

Unlike traditional marketing, content marketing needs to be entertaining. Rather than just aiming to sell, it’s aiming to please.

Today, we are looking to social media for entertainment, guidance, and even company. So it’s no surprise that we expect the same from our favorite businesses.

We crave something more than just an ordinary advertisement. As James O’Brien wrote for Mashable:

“Instead of the commercial, be the show. Instead of the banner ad, be the feature story.”

We want valuable information. We don’t want spam!

Spend the Resources

As it turns out, it costs a fair amount of moolah to keep a steady stream of content flowing.

Try using the resources you already have at your disposal. Get your colleagues and clients on social. It’s time to get the conversation started!

Find the right creative agency to help you where it counts. If it’s too good to be true, it probably is. Work with someone reputable who is in it for the long-haul. Developing a social media content strategy takes time and effort.

Likewise, ask your marketer for a long term strategy. Make sure to outline your goals, determine your audience, and voice your opinions. Be sure to clearly dictate exactly what you want and expect from their services!

Be Consistent

Content Marketing Made Easy

Don’t just post when you have big news. It’s important to be consistent and keep a steady flow of activity.

You want your audience to remember who you are. And more importantly, you want them to actually read and interact with what you are saying.

Offer them something more than just a spam of announcements. Try starting a conversation or asking some questions.

Be Helpful

Content Marketing Services

You probably know a good bit about the niche you specialize in. Why not write about it?

Push out some blog posts offering your insight. Likewise, share what you’ve been reading and thinking about. You may be surprised by how eager people can be to learn.

One of the most overlooked ways of gaining an organic following is offering resources. It isn’t all about the lead generation. You want to build brand awareness too!

 

Interested in a long term content marketing strategy? Let’s talk!

 

 

 

 

Developing a Content Strategy

So you want to up your content strategy? Chances are you already have some good content to build on.

If you already have a website, then you likely already have some written content. And maybe even some landing pages and blog posts! These are all great resources for developing a cohesive content marketing strategy.

Like any good strategy, let’s evaluate where we are and where we need to go.

Do you currently have a strategy in place? If so, is it actually written down content marketing strategyand actionable? It turns out it’s a lot easier to follow a strategy that is written out than trying to remember one on the spot.

Take the time to write down your strategy. You’ll thank yourself later!

Plus, taking the extra step and time to determine your strategy and write it down will make it seem legitimate. It’s like making a to-do list. Writing down your daily tasks make them more actionable and accessible. Likewise, it’s time to write down what you want to accomplish with your content strategy.

Who do you want to talk to?

Developing a content strategy | who's your target audienceDetermining your target audience is a great place to start. In fact, if you have a buyer persona figured out then you are already sitting pretty.

Figuring out who you want to target makes content marketing a whole lot easier. And not to mention more successful. Where on the buyer journey do you want to meet your customers?

Consider the projects you want to gain or the products you want to sell. Where do you want to meet the customer? For example, if we wanted to promote content creation, we would probably want to meet the customer in the “how to” step of their journey. That is, meeting them when they are researching how to write good content, where to promote content, or how much content marketing costs.

Similarly, we would probably want to push out content addressing these topics. As a result, it looks like we already have a couple of ideas for our first few blog posts. From this starting point, you can continue to develop a roadmap or content strategy.

It’s time to gather some ideas.

Content Strategy Research  | Developing a marketing strategyIn the world of content, there’s nothing more important than research. Do some keyword research and see what relevant topics come up.

Did you know how many awesome research tools exist?! At DGD, we love using Buzzsumo, Flipboard, and Feedly. These are just some of the many free tools that exist at your disposal.

What are your competitors writing about? Taking a look at what is already out in the world is one of the most overlooked steps. You don’t need to be concerned about making content from scratch. There’s a ton out there for you to choose from!

Let’s make it happen!

Lastly, one of the most important features of developing a content strategy is doing it! It’s very easy to say we are going to do things. But taking the time to do them is a whole other ball game.

Need help with developing a content strategy? Let’s talk!

Written Content is Still Queen

Marketing has certainly developed over the years. It’s exciting to see that content marketing has become one of the most effective disciplines for brands. Let’s see how the Queen has taken her iron throne. 

The State of Content Marketing

According to Zazzle’s 2019 State of Content Marketing, ” 96% of our marketing decision makers say content marketing is effective for their brand. This has risen by a third in the last 12 months, which is huge!”

The Realm Has Changed

With the impact of GDPR, the realm of data processing has shifted. It’s more important than ever to provide subscribers with valuable content. No longer is the goal to reach droves of people. It’s more important to focus on quality subscriber lists. 

And how do you do that? With awesome content of course! People want more than just the announcement that it’s National Sandwich Day. In fact, they crave it. 

People Are Reading More

Did you know that millennials read more than any other generation? They even prefer to read the news than to watch it.

Written content is here to stay. And it’s time to take advantage of it. 

Interested in amplifying your content game? Let’s talk!

What Should Content Writing Cost?

When it comes to freelance services like content writing, you might be wondering how much it should cost. Some clients ask if we charge per word, by the hour, or even by click! 

We thought we’d take the time to outline some basic principles for pricing a content writing project.

First, let’s decide what we’re writing. 

What’s the scope of your project? 

We’ve broken down our most popular writing projects into 4 categories. 

1. Landing Pages 

Freelance Landing Page Content Writing | Copy writing servicesThe homepage, about and services pages all need to be written clearly and concisely. Ideally, they should include call to actions and SEO keywords that you want to target. 

A well-crafted landing page can convert a web viewer into a buyer. That’s why they are so important and prove to be the most challenging to write. 

Some writers charge upwards of $3,000-$4,000 per landing page. That means that for your five-page website you’re looking at $15,000-$20,000. Others charge as little as $100 per page, for instance.

Well, that’s quite a variation, so what should you expect? 

At Dee Glazer Design we charge by the word for landing pages – $1 per with a project minimum of $500. 

Typically, landing pages are about 250-500 words each. Most of our clients need about 3-5 pages of content written. As a result, an average 3-5 page website writing project costs about $750-$2,500. 

This is for copy alone and does not include web design, web page design, or graphics. But don’t worry, we offer those services as well!

2. Blogs

Freelance Blog Writing | Philadelphia Content Writing ServicesBlog writing is pretty different from landing page writing, so naturally, the pricing is also different. 

In the same vein of landing pages, we charge for our blog services by the word. And did we mention that we can write and research about any topic? Seriously, throw a challenge at us, we love it!

Most of our clients choose from the following predetermined lengths:

A 150-word blog post typically costs $50, 250-words $100, 500-words $150, and 1000-words $300.

This includes the writing and editing of the blog post.

Of course, other lengths are available and we can discuss your project to figure out exactly what you need!

3. Email Newsletters

Newsletter Writing Services | Email Campaign Content Writing A newsletter is a great way to keep your clients engaged. But writing one that is more exciting than annoying takes a special kind of wordsmithing. 

Likewise, an email blast campaign is a great way to spread updates about company news or announce special deals and insider tips.

At DGD we price our email blast writing services at $100-$200.

The main variable here for the price difference is the length of the email. We also offer design services for email marketing campaigns. So if you’re in the need of a complete email marketing campaign from start to finish, we’ve got you covered.   

4. Press Releases

Press Release Writing Services | Freelance Content WritingIf you’re in the business of announcing things, you know how important a well-crafted press release is.

Like landing pages, press releases require a specific type of writing and formatting.

Whether you’re announcing a property for sale, a new company acquisition, or even a new ice cream flavor, we can handle it.

Some big-time PR agencies charge upwards of $3,000 for a press release. Meanwhile, you can probably find someone to do it on craigslist for less than $20. So like landing pages, there is a range of variation, and it really depends on the services offered.

We charge a flat rate of $100 per press release, which includes the writing and editing. 

 

In conclusion, it’s important to determine the scope of work and outline expectations. If you’re a business owner, make sure you know exactly what you are paying for. Similarly, if you’re a freelancer, make sure you know exactly what you are charging for. 

Have a project you’d like to work on? Let’s talk about it!

 

 

 

Tips for Increasing Facebook Page Engagement

Here are some tips to boost your engagement on Facebook:

Post at the right time.

A lot of businesses post reminders or special offers. But the timing of these posts are often far off from accurate. Although we may be convinced that most people look at their Facebook feed in the afternoon, it is not when the most engagements are made. The highest engagements are made between 7-9 AM when people are checking their Facebook before or on their way to work, and ESPECIALLY at night, between 10pm and midnight when people check their feed before bed.

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Because these posts are not being promoted through paid promotions, they are totally dependent on organic reach. So, to get your posts to show up on someone’s feed, they need to have engagements, i.e. likes, shares, comments. When a post gets engagements, it basically tells Facebook that people are enjoying this post and to show it in more feeds. But to get these engagements, people actually have to see your post. So, timing these posts accordingly is key.

Use high quality graphics.

Many of the graphics used Facebook pages are low quality and low resolution. To increase engagement with your audience, and the overall look of the brand on Facebook, try using high resolution photographs and graphics that are eye-catching and appeal to your audience. When you use graphics that are below the minimum size requirements, they become pixelated and blurred. And when these photos are clicked on, Facebook inserts a black border around the image in the empty space (see below).

Facebook image guidelines suggest using images around 960 x 720 pixels. Choose images that reflect the quality of your brand. The most successful Facebook posts almost always include real life photos. In fact, photos make up 75% of the overall content on Facebook, and according to the Social Media Examiner, photographs are the most engaging type of content you can share.

Content.

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Create an assortment of content to appeal to your audience. Not all posts have to be about your specific company. Share content from similar pages or brands, post fun facts and tips, and seem accessible. Creating a variety of content and spreading it out accordingly throughout the month will increase your overall Facebook page engagement.

Creating content calendars is a simple way to keep track of what type of posts you are sharing throughout the week and month. Scheduling them in advance is also a great way to keep track of content.

Analysis

laptop-2559795_1920.jpgThere are a variety of tools that allow you to analyze the success of your social media posts. The most straightforward program is the one that Facebook provides on its interface. More advance programs that allow total analysis and advanced scheduling tips are Hootsuite and Sprout Social. Analyze what type of posts get the most engagement and impressions. These are the posts that are liked, commented, and shared the most, and are overall seen the most. Try to mimic these types of posts throughout your content calendar. Copy what is working, and improve upon what is not. Monthly analysis of the success of your Facebook page is a good way to keep on track of its performance.

Calls to Action.

Ask people to engage with your posts. Ask questions, create polls, ask for feedback and comments. And almost more importantly, reply to all the comments on your page. Add calls to action to your posts.

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Infographics

The process for designing an infographic can seem overwhelming. How can I best represent my information visually? Is my information too complicated for an infographic? How do I make it interesting? Working with a professional designer can help you navigate through these questions. Here are some simple tips to get you started.

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Objective

What are you trying to say? What is the key piece of information from this graphic that you want your audience to grasp? What is your infographic for? Are you launching a product, showing data, announcing news?

Defining the overall objective of the infographic is key. The relationship between text and image will be defined by the objective of the infographic.

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Content

Have your content ready for your infographic. Articulate a clear and concise stream of information, the images will come later to reinforce the content. Make sure the overall narrative of the content is easily understandable as plain text.

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Map it Out

Figure out the flow of content from one piece of information to the next. Map out the content funnel with your overall objective in mind. What tone do you want the design to have? Map out the color palette accordingly. Use placeholders for icons and images, is the design cohesive?

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Design

Once you have the concept for your infographic mapped out, design it! Choose the right typography, style, and artwork to reinforce your overall objective. While designing, make sure the overall objective and content flow is not lost in the design. You want to reinforce the text with visual images, not hide it.