When it comes to freelance services like content writing, you might be wondering how much it should cost. Some clients ask if we charge per word, by the hour, or even by click!
We thought we’d take the time to outline some basic principles for pricing a content writing project.
First, let’s decide what we’re writing.
What’s the scope of your project?
We’ve broken down our most popular writing projects into 4 categories.
1. Landing Pages
The homepage, about and services pages all need to be written clearly and concisely. Ideally, they should include call to actions and SEO keywords that you want to target.
A well-crafted landing page can convert a web viewer into a buyer. That’s why they are so important and prove to be the most challenging to write.
Some writers charge upwards of $3,000-$4,000 per landing page. That means that for your five-page website you’re looking at $15,000-$20,000. Others charge as little as $100 per page, for instance.
Well, that’s quite a variation, so what should you expect?
At Dee Glazer Design we charge by the word for landing pages – $1 per with a project minimum of $500.
Typically, landing pages are about 250-500 words each. Most of our clients need about 3-5 pages of content written. As a result, an average 3-5 page website writing project costs about $750-$2,500.
This is for copy alone and does not include web design, web page design, or graphics. But don’t worry, we offer those services as well!
Blog writing is pretty different from landing page writing, so naturally, the pricing is also different.
In the same vein of landing pages, we charge for our blog services by the word. And did we mention that we can write and research about any topic? Seriously, throw a challenge at us, we love it!
Most of our clients choose from the following predetermined lengths:
A 150-word blog post typically costs $50, 250-words $100, 500-words $150, and 1000-words $300.
This includes the writing and editing of the blog post.
Of course, other lengths are available and we can discuss your project to figure out exactly what you need!
3. Email Newsletters
A newsletter is a great way to keep your clients engaged. But writing one that is more exciting than annoying takes a special kind of wordsmithing.
Likewise, an email blast campaign is a great way to spread updates about company news or announce special deals and insider tips.
At DGD we price our email blast writing services at $100-$200.
The main variable here for the price difference is the length of the email. We also offer design services for email marketing campaigns. So if you’re in the need of a complete email marketing campaign from start to finish, we’ve got you covered.
4. Press Releases
If you’re in the business of announcing things, you know how important a well-crafted press release is.
Like landing pages, press releases require a specific type of writing and formatting.
Whether you’re announcing a property for sale, a new company acquisition, or even a new ice cream flavor, we can handle it.
Some big-time PR agencies charge upwards of $3,000 for a press release. Meanwhile, you can probably find someone to do it on craigslist for less than $20. So like landing pages, there is a range of variation, and it really depends on the services offered.
We charge a flat rate of $100 per press release, which includes the writing and editing.
In conclusion, it’s important to determine the scope of work and outline expectations. If you’re a business owner, make sure you know exactly what you are paying for. Similarly, if you’re a freelancer, make sure you know exactly what you are charging for.
Have a project you’d like to work on? Let’s talk about it!