Guest Post: The Psychology of Color

This week we have a guest blog post by Ritu Ashrafi, the Director of Customer Marketing and Advocacy at LogoJoy:

The Psychology of Color

How Colors Influence Branding

The use of color is extremely important when it comes to making an effective design; in fact, it might even be the most important factor. But while you probably know this, you might not know exactly why or how, so that’s what we’ll look at here. We’re going to look at each color and show you the various moods that are associated with it so that you can create designs that give people the emotional responses that you want.


Yellow usually relates to optimism, happiness, joy, sunshine, youth and boundless energy. It’s very popular with brands that market to children.



Orange relates to success, determination, creativity, encouragement, stimulation, attraction and happiness. It’s popular with extroverted and fun brands like Harley Davidson, Fanta and Nickelodeon.



Red relates to love, lust, fire, passion, danger, strength intensity and desire. It’s popular with brands like McDonalds that want to grab attention, or brands like Diesel that wan to appear masculine.



Pink is associated with femininity, love, passion, innocence and sweetness. It’s popular with brands like Barbie and accessorize that want to market to young girls.



Purple connotes to mystery, spirituality, magic, wealth, extravagance, luxury and nobility. It’s popular with brands like Hallmark or Cadbury that want to appear luxurious.



Blue invokes feelings of trust, loyalty, wisdom, confidence, calm, faith and truth. It’s popular with brands that want to appear reliable and professional like Samsung or Facebook.


Green is associated with nature, money, earth, health, fertility and healing. It’s popular with health conscious brands like Wholefoods.



Brown relates to the outdoors, nature, masculinity, stability and dependability. It’s popular with brands like UPS that want to convey reliability and order.



Black relates to power, death, functionality, maturity, elegance and intelligence. It’s used by brands that want to convey sophistication and prestige like YSL and Chanel.

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Graphic designer, artist, and social media specialist working in Philadelphia, PA.

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