So you want to up your content strategy? Chances are you already have some good content to build on.
If you already have a website, then you likely already have some written content. And maybe even some landing pages and blog posts! These are all great resources for developing a cohesive content marketing strategy.
Like any good strategy, let’s evaluate where we are and where we need to go.
Do you currently have a strategy in place? If so, is it actually written down and actionable? It turns out it’s a lot easier to follow a strategy that is written out than trying to remember one on the spot.
Take the time to write down your strategy. You’ll thank yourself later!
Plus, taking the extra step and time to determine your strategy and write it down will make it seem legitimate. It’s like making a to-do list. Writing down your daily tasks make them more actionable and accessible. Likewise, it’s time to write down what you want to accomplish with your content strategy.
Who do you want to talk to?
Determining your target audience is a great place to start. In fact, if you have a buyer persona figured out then you are already sitting pretty.
Figuring out who you want to target makes content marketing a whole lot easier. And not to mention more successful. Where on the buyer journey do you want to meet your customers?
Consider the projects you want to gain or the products you want to sell. Where do you want to meet the customer? For example, if we wanted to promote content creation, we would probably want to meet the customer in the “how to” step of their journey. That is, meeting them when they are researching how to write good content, where to promote content, or how much content marketing costs.
Similarly, we would probably want to push out content addressing these topics. As a result, it looks like we already have a couple of ideas for our first few blog posts. From this starting point, you can continue to develop a roadmap or content strategy.
It’s time to gather some ideas.
In the world of content, there’s nothing more important than research. Do some keyword research and see what relevant topics come up.
What are your competitors writing about? Taking a look at what is already out in the world is one of the most overlooked steps. You don’t need to be concerned about making content from scratch. There’s a ton out there for you to choose from!
Let’s make it happen!
Lastly, one of the most important features of developing a content strategy is doing it! It’s very easy to say we are going to do things. But taking the time to do them is a whole other ball game.
Need help with developing a content strategy? Let’s talk!